I make housing websites findable, and I make the numbers behind them trustworthy.
Twenty years in digital, the last ten of them almost entirely in student accommodation and build-to-rent. Technical SEO, analytics that actually reconcile, and the unglamorous work of getting more people to book direct.
Writing
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And in the beginning there was…
Unlocking my writing from private emails into something the wider community can actually read.
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Google Analytics Channel Groupings
Customising and editing default channel groupings in Google Analytics, with the resources that actually helped.
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The Speed of Spam
Seven minutes between publishing a contact form and receiving the first spam submission.
Things I have built
Mostly tools I wanted for my own work and then kept going with.
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ABexis
A/B testing rendered at the edge, so your experiments stop wrecking your Core Web Vitals.
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Directors Draw
A calculator for UK company directors working out what they actually take home across salary, dividends and pension.
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abtests.co.uk
Notes on conversion rate optimisation, with the examples playable rather than described.